celebrity endorsement

Ozzy Osbourne in a candid, authentic pose.

Ripple CTO Regrets Censoring Ozzy Osbourne: A Cautionary Tale

Ripple CTO regrets censoring Ozzy Osbourne, highlighting authenticity in celebrity interactions. Learn how to build genuine brand partnerships and avoid inauthentic marketing.

Logan Paul and the CryptoZoo logo

Logan Paul Can’t Blame CryptoZoo Co-founders, Judge Says

A Texas judge ruled Logan Paul can't blame CryptoZoo co-founders for the project's collapse. What does this mean for the future of NFT projects and celebrity endorsements?